At its core, running a business is about answering needs. I started Ali Hood Consultancy in answer to the needs of the many small businesses I encountered, who just could not afford to employ an expensive agency or full-time employee to fulfil this role, or those who simply do not have the time to create the many marketing materials needed today to survive as a business.
Many of the businesses and entrepreneurs that I support want to focus on the work they set out to do, and not share their precious time trying to learn, understand nor implement the marketing or advertising needed to bring in new business.
Today's cluttered media-scape makes standing out as a business a labyrinth and somewhat a minefield. I believe that with the right strategy and creativity your business can be a brand that makes the right amount of noise in this crowd.
My aspiration is not only to help small businesses, which is where my passion lies, but ultimately to help those who help others. Be that other people, animals or the planet. I am deeply passionate about sustainability, animal rights, nutrition and mindfulness.
A highly creative marketing professional with a well-rounded background across the marketing landscape. Possessing 20 years of international experience across London, Cape Town and Dubai; and expertise spanning across marketing, media planning, graphic design, website design, PR, social media, content creation, events, and TV production.
I have worked in some marketing context, or another on some of the most admired brands in the world from Estee Lauder, Nestle, Ikea, Waitrose and Samsung through to small businesses in a range of industries; including beauty, oil and gas, weddings, real estate, yoga, as well as other marketing agencies.
